An e-commerce store is a website where customers find products, pay and track orders on their own, so it sells around the clock without extra headcount. We build Shopify and custom stores optimized for conversion at every step: fast product discovery, frictionless checkout and post-purchase flows that turn first-time buyers into loyal customers.
Key Features
Stores Built to Convert
Design, checkout, retention and analytics set up so every visit has the best chance of becoming an order.
Conversion-Optimised Design
Product pages, collection layouts, and checkout flows designed around buyer psychology — reducing drop-off at every stage of the purchase funnel.
Custom Shopify Development
Bespoke Shopify themes and app development for brands that need more than any off-the-shelf theme can offer without compromising performance.
Headless Commerce
For high-traffic brands needing ultimate performance, we build headless storefronts with Next.js and Shopify or Medusa as the commerce engine.
Payment & Checkout Optimisation
Stripe, Apple Pay, Shop Pay, and buy-now-pay-later integrations — reducing checkout friction for every customer on every device.
Email & Retention Flows
Abandoned cart, post-purchase, win-back, and VIP flows in Klaviyo that recover lost revenue and drive repeat purchase rates.
Analytics & CRO
GA4, heatmaps, session recordings, and A/B testing infrastructure to continuously optimise conversion rate after launch.
Our Process
Our Process
Design, checkout, retention and analytics set up so every visit has the best chance of becoming an order.
In Detail
E-Commerce Development, Step by Step
We build Shopify stores, headless storefronts and custom shops for brands that sell online. The aim is simple: shoppers find the right product quickly, pay without friction and come back for the next order.
Which platform fits your store?
- Shopify theme: the right choice for most stores. Fast to launch and easy for your team to run.
- Custom Shopify: a bespoke theme or app when your catalog, bundles or checkout rules go beyond what themes offer.
- Headless: a Next.js storefront on Shopify or Medusa for high-traffic brands that need the fastest pages and full design control.
- Migration: from WooCommerce, Magento or another platform, with URLs kept or redirected so search rankings carry over.
What a store build includes
- Catalog setup: products, variants, collections, search and filters
- Product pages that answer buyer questions before they ask
- Checkout with Stripe, PayPal, Apple Pay, Google Pay, Shop Pay or Klarna
- Taxes, currencies and shipping rules for each market
- Klaviyo flows: welcome, abandoned cart, post-purchase and win-back
- GA4 analytics, product schema and redirects for search
How a project runs
- Discovery call about your catalog, markets and goals.
- Design of the home, collection, product and cart pages.
- Build, product import and app setup.
- Checkout tested end to end on real devices and payment methods.
- Launch, then conversion work with heatmaps, session recordings and A/B tests.
A Shopify store with a customized theme usually takes four to eight weeks. Custom and headless builds take longer, depending on integrations.
Adding AI to your store
An AI chatbot can answer product questions, recommend items and check order status at any hour. Workflow automations can send new orders to your CRM, alert your team about low stock and follow up with customers. Both work alongside Shopify, so you can add them at launch or later.
What we need from you
- Product data: names, variants, prices and descriptions
- Product photos and your brand assets
- Shipping, returns and privacy policies
- Accounts for your payment provider and email platform
After launch
A store keeps improving after launch. We watch where shoppers drop off, test changes to product pages and checkout, keep email flows working and help collection and product pages rank in search with our SEO service.
FAQ
Our AI-driven automation eliminates busywork, streamlines your operations, and helps your business grow, without extra effort.
Do you build on Shopify or custom platforms?
Both. Shopify is the right choice for most stores because it is fast to launch and easy to run. For high-traffic brands or unusual catalog needs we build headless storefronts with Next.js on top of Shopify or Medusa.
Can you migrate our existing store?
Yes. We move your products, customers and order history from WooCommerce, Magento or another platform, keep your URLs or redirect them so you don’t lose search rankings, and test checkout end to end before launch.
My store gets traffic but no sales. Where do you start?
With the data: analytics, heatmaps and session recordings show where shoppers drop off. Then we check speed, app load, product pages, costs that appear late, trust signals and the checkout itself, and fix the biggest leak first. Faster pages and fewer checkout steps usually bring the quickest wins.
Which payment methods can you add?
Stripe, PayPal, Apple Pay, Google Pay, Shop Pay and buy-now-pay-later options such as Klarna, depending on your market. We configure taxes, currencies and shipping rules for the countries you sell to.
Do you set up email and retention flows?
Yes. We build abandoned cart, welcome, post-purchase, win-back and VIP flows in Klaviyo, so the store keeps selling to customers after their first order.
How long does it take to build an e-commerce store?
A Shopify store with a customized theme usually takes four to eight weeks. Custom or headless builds take longer depending on integrations. We agree on a timeline after a short discovery call about your catalog and goals.
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Ready to Sell More Online?
Send your store URL and what isn’t working. We’ll reply with a free audit of your store and what to fix first.